Expert Cytometry (ExCyte for short) is a niche website dedicated solely to a fairly new form of scientific research – flow cytometry. Through webinars, courses, and in-person seminars they offer training to flow cytometry professionals.
When ExCyte founder Isaiah Hankel first came to us, he brought three different businesses with him: Cheeky Scientist, his own personal website, and of course, ExCyte. At the time, ExCyte was enjoying a couple thousand unique visitors per month, but in the growing world of flow cytometry they knew they could do better.
Isaiah established a reasonable but ambitious goal of 400% growth in ExCyte’s traffic. So we went to work.