You’ll run into all sorts of objections in your business when selling your product or service. It happens with every industry. After all, as much as you’d like to, you can’t sell every single person that comes through your office.
Why not? Each person has their own unique reason for not buying what you’re selling. You could sit down and write out every reason you’re given, but at the end of the day they’re all kind of the same.
Internet marketing is no different. There are so many opportunities to market yourself online that any business could benefit in some way from internet marketing. But still, there are objections.
These objections all fall under three categories.
Either you don’t understand internet marketing, you don’t believe in internet marketing, or you can’t afford internet marketing.
In this article, the first of a three-part series, we’ll talk about the first point. If you’re looking for a lead generation solution, but you don’t understand internet marketing, this post is for you.
If You Don’t Understand Internet Marketing…
I get it, this stuff can be confusing. All these acronyms, SEO, PPC, CTA, CTR, CPC, CPM, SEM, ROI, PSD, the list goes on and on. And on top of that, there are hundreds of different platforms out there. Facebook, Twitter, Google, Tumblr, reddit, Diigo, Manta, LinkedIn, YouTube, Vimeo, Kathwumpa (okay, I made that one up), it never ends.
All that, combined with the fact that many people just don’t understand the internet in general, and it can be completely overwhelming.
But what’s beautiful about it is the fact that you don’t need to understand internet marketing to know it works.
Look at it this way. When you’re on your way to work each morning, you hop in your car, turn the ignition, and it starts. Then you put it into gear, push the pedal, and it goes.
Or maybe you take a subway to work. You walk on, the subway goes, then you walk off at your destination.
Do you know exactly how it works? Do you need to know exactly how it works to use it? Certainly not.
The same goes for internet marketing. You don’t need to know about all the gory details behind the scenes. All you need to know is that it works.
And it certainly does work. Just take a look at this testimonial from one of our star clients, Dr. Pat Nardini:
Ever since I started working with Cloud Surfing Media, I’ve been getting more business than ever. I had one of my busiest months ever in a month that’s traditionally slowest for me”
Now, Pat doesn’t really understand internet marketing. Not fully. But he knows enough to know that it works, and that it’s delivering tremendous results for him. And that’s good enough for him.
So do you need to know exactly how you can see an explosion of new leads through internet marketing? Or is it just enough to know they’re there?
Internet marketing works. There’s no question about it. Whether you understand it or not, it’s bringing many different people an enormous amount of new business every day.
Do You Want A Piece Of That Pie?
If so, click this link right here. Yeah, that one.
Fill out the contact form, and you can discover how internet marketing can benefit your business.
With a FREE 30-minute consultation, you can discover the state of your niche online, what your competition is up to, and how you can start attracting the lion’s share of leads in your industry.
If you’re ready to start growing your business, if you’re tired of ineffective marketing techniques, if you’re ready to take your business to the next level in 2015, contact us today.
Next time, we’ll be talking about the second most common objection about internet marketing: lack of belief. If you don’t believe internet marketing can work, you’ll be in for a doozy.